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Market mapping strategy

A client keen on evaluating market potential for a high value crop protection chemical wanted to map the user segments in terms of market sizing, competitive environment, market differentiators and market entry strategy. We developed a road map for existing market space and developed projections for future. Other studies in this segment are:

  • EO derivatives & surfactants
  • Base oil
  • Health ingredients
  • Fatty acid esters
  • Organic intermediates
  • Fungicides
  • Anthelmintics