Intelligence updates on markets, trends, supplier-customer base, policies, and marketing infrastructure
Partner analysis
Assessment of alliance partner - technological, research, marketing, strategic capabilities and risk assessment
Customer perception & retention
Assessing customer views on products and services; Benchmark customer servicing capabilities and devise retention strategies
Market environment mapping
Opportunity analysis, sizing and entry strategy, evaluating market dynamics, and sourcing patterns
Competitive analysis
Assessing competitor capability to serve clients from a low cost base; Commercial threat assessment from competitor products, and regulations;
Assessing capability in R&T, manufacturing and customer service
Diversification strategy
Options for new product portfolio development; Developing new business models
